Agro Amazônia reinforces innovation, sustainability and commercial solutions at Dinetec 2026
Agro Amazônia took part in Dinetec 2026, the Business and Technology Day, with a fully renewed booth that was more modern and aligned with the company’s sustainability guidelines. The event took place from January 14 to 16 in Canarana and is considered the first major benchmark of the Brazilian agribusiness sector for the new trade show season.
In this edition, Agro Amazônia’s participation was supported by its sponsors Corteva, Adama and Sumitomo Chemical, among other strategic partners, who helped strengthen the company’s institutional presence at the event and expand the range of solutions offered to rural producers.
Among the highlights was the new booth concept, designed to provide a more functional, spacious, welcoming and sustainable experience for visitors.
The Barter modality was also featured at Agro Amazônia’s booth during Dinetec 2026, reinforcing the portfolio of commercial solutions available to producers. The tool expands negotiation alternatives by enabling structured exchange and financing operations aligned with crop planning and the financial management of rural businesses.
The proprietary brand Dagma also had a strategic presence at the booth, showcasing its latest launches and reinforcing Agro Amazônia’s positioning in the development of genetic and technological solutions focused on productivity, performance and adaptation to different field realities. In 2026, Dagma Sementes celebrates five years in the market, and this milestone was highlighted at Dinetec with a commemorative display installed at the booth. The structure, shaped as the number five and filled with soybean seeds, symbolized the consolidation of the company’s proprietary brand and its growth trajectory over this period.
The booth also featured an activation of the Classe AA program, a relationship initiative that engaged clients throughout the event. Participants were able to accumulate points during their visit and redeem them directly at the fair, securing discounts on their purchases and reinforcing the program’s value proposition.
Dinetec is part of Agro Amazônia’s 2026 Trade Show Circuit, which also includes strategic events such as Farm Show, Show Safra, Norte Show and Rondônia Rural Show. Participation in this circuit reinforces the company’s strategy of maintaining close proximity to producers and ensuring an active presence in the main decision making environments of Brazilian agribusiness.
