Inova Campo strengthens Agro Amazônia’s technical and commercial positioning and brings together more than 800 participants in Patos de Minas
Agro Amazônia held another edition of Inova Campo, a technical and commercial event that has been consolidating its position as one of the company’s main gatherings focused on business generation, knowledge exchange and strengthening partnerships in agribusiness. Held over two days at the Agro Amazônia Experimental Station in Patos de Minas, Minas Gerais, the event welcomed more than 800 participants and featured over 20 exhibitors.
Structured to serve different audiences, Inova Campo brought together farmers, university students and employees in an environment designed for training, networking and decision making. The event’s purpose is to connect technology, information and applied solutions, promoting an integrated technical and commercial experience.
Choosing the Experimental Station as the venue reinforces the technical nature of the initiative. With 52 hectares and more than one thousand research plots per season, the site is dedicated to validating solutions, generating impartial technical data and developing practices that directly contribute to increasing farmers’ profitability. During Inova Campo, participants were able to follow field trials, evaluations and demonstrations, bringing research, portfolio and practical application closer together.
According to Elisamara Caldeira, Agronomy Manager, Inova Campo stands out for bringing together different audiences in the same technical environment.
“From students to farmers, everyone has access to technical content applicable to real field conditions. This is an event designed to support every stage of the crop cycle, always based on technical and practical information,” she explains.
Among clients, the perception is one of continuous improvement. Cláudio Lara, a client from Pirapora, highlighted the level of organization and attention to detail.
“It is very difficult to organize an event of this size with such quality. Maintaining this standard, with so many people and so many details, is a major challenge. My congratulations to everyone involved,” he said.
In addition to technical content, Inova Campo had a strong commercial focus, creating real business opportunities and promoting interaction among farmers, partners and the company’s team.
For Marcelo Cassiolato, Vice President of Marketing, the numbers reflect the maturity of the event.
“In the 2026 edition, we brought participants together in a structured environment for knowledge exchange, partnership development and training for different audiences. Inova Campo reflects how Agro Amazônia works to transform knowledge into results,” he emphasized.
This edition also highlighted the company’s structured operations in Minas Gerais. Agro Amazônia has a consolidated presence in the state, which includes the Experimental Station, a Seed Processing Plant, a Fertilizer Plant and a network of 12 branches, reinforcing its commitment to proximity, technical support and value generation for farmers across the state.
Closing the event, Roberto Motta, President and CEO of Agro Amazônia, thanked clients, suppliers, partners and employees for their participation.
“I would like to express my special thanks to everyone who attended and contributed to the success of this event. We continue to invest in structure, people and knowledge, expanding experiences like Inova Campo, because growing alongside those who produce is an essential part of our purpose,” he concluded.
